UBUD, Aug. 14 (JDN.id) – Indonesia’s iconic beer brand, Bir Bintang, is penetrating U.S. market just a few months after its expansion to South Korea, a release from the company, PT Multi Bintang Indonesia Tbk, said.
“We are very proud that Bir Bintang, brewed by the best Indonesians, will soon make it to United States,” said President Director Michael Chin during the ceremony of Bir Bintang’s First Export Shipment to the U.S. in Tangerang on Monday.
This expansion to the U.S. means that Bintang beer is now available in four continents Asia, Europe, Australia, and America.
American surfers traveling in Indonesia’s archipelago is said to be the drive for exporting the beer.
“They considered Bir Bintang as their choice of beer (when traveling in Indonesia) and will be excited to find it is now available in the United States,” Chin said.
The increasing number of Southeast Asian restaurants in the country also plays a significant role in catapulting the popularity of authentic products.
“This is a good opportunity for Bir Bintang to bring Indonesian taste to the United States,” Chin added.
For the U.S. market Bir Bintang will be available in can packaging, in line with the trend in the country. Cans are environmentally-friendly, easier to recycle, and a good fit for the active lifestyle of the surf community.
Chin said the beer will be made available in among others beach city surf bars, upscale beach city restaurants, Indonesian and Southeast Asian restaurants, premium supermarket chains, and upscale specialty beverage store chains.