JAKARTA, July 25 (JDN.id) – Indonesia’s creative economy agency, Bekraf, and the country’s embassy in Singapore are organising ‘Rising Fashion’, a pop-up store, for one month in August to promote local brands to international market.
The event will be held at Paragon Mall Singapore from 1-31 August. This will be the event’s second year.
“The organizing of Rising Fashion in Singapore is to promote Indonesian fashion products globally,” Bekraf’s deputy chairman for marketing, Joshua Simanjuntak, said in a press conference in Jakarta on Wednesday.
The event will promote 14 Indonesian ready-to-wear brands. The show will be conducted into two periods in which from 1-15 August will showcase Purana, Saul, Nataoka, Hunting Fields, Maison Met, Pattent Goods and Oaksva Jewellery brands, and 16-31 August will be for Woodka, Bermock, Danjyo Hiyoji, Alexalexa, D. Tale, Jeffry Tan and Diniira brands.
“We’ve chosen 14 fashion designers and their products that will suit Singaporean fashion taste. The important thing is quality of the product,” said Hanafi Hidayah, one of the event’s curators.
Producers will be facilitated to meet buyers and potential investors in the market through Rising Fashion in Singapore 2018.
“Through the event we will learn to meet buyers and probably investors. We will also be facilitated to go international,” said Dini Ira, founder of Diniira ready-to-wear women fashion.
Clothes, accessories, socks, blankets will be among products to be shown in the event. As many as 92 brands registered to participate in the event and 14 of which met the curacy criteria.
According to Bekraf, fashion as a sub-sector of creative economy has contributed 166 trillion rupiah ($11.48 million) in 2016 to creative economy sector, the biggest contribution compared to other sub-sectors.
($1 = 14,452 rupiah)