JAKARTA, July 25 (JDN.id) – Indonesia’s creative economy agency, Bekraf, and the country’s embassy in Singapore are organising ‘Rising Fashion’, a pop-up store, for one month in August to promote local brands to international market.
follow site The event will be held at Paragon Mall Singapore from 1-31 August. This will be the event’s second year.
here “The organizing of Rising Fashion in Singapore is to promote Indonesian fashion products globally,” Bekraf’s deputy chairman for marketing, Joshua Simanjuntak, said in a press conference in Jakarta on Wednesday.
The event will promote 14 Indonesian ready-to-wear brands. The show will be conducted into two periods in which from 1-15 August will showcase Purana, Saul, Nataoka, Hunting Fields, Maison Met, Pattent Goods and Oaksva Jewellery brands, and 16-31 August will be for Woodka, Bermock, Danjyo Hiyoji, Alexalexa, D. Tale, Jeffry Tan and Diniira brands.
According to Bekraf, fashion as a sub-sector of creative economy has contributed 166 trillion rupiah ($11.48 million) in 2016 to creative economy sector, the biggest contribution compared to other sub-sectors.