JAKARTA, 21 June (JDN.id) – Global information and measurement company Nielsen has been selected by the world’s largest advertising media company GroupM as a primary provider for digital audience measurement in the Asia Pacific region.
In a statement released on Thursday, Nielsen said the New York-based GroupM will use Nielsen’s Digital Ad Ratings to measure audience exposure over online as well as mobile advertising campaigns of the advertising company’s clients from eight markets in Asia, including Indonesia, Malaysia, Singapore, the Philipines, Hong Kong, Japan, and Taiwan.
“Advertisers must increasingly take a holistic view of campaign performance across all of the media touchpoints for their audiences,” Chris Myers, Senior Director sy GroupM’s Asia-Pacific region said in the statement.
go “It’s vital we have consistent measurement and that is our goal in working with Nielsen,” he said.
“The digital media space is evolving rapidly, and having access to the metrics Digital Ad Ratings provides, such as age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaign’s total digital audience across computers, tablets and smartphones in a way comparable to TV, will enable GroupM and its advertiser clients to stay on top of changing industry trends,” she said.
Nielsen is known as a global provider of measurement and data analytics company of consumer behaviour and markets worldwide. The company has been providing its services for more than 90 years to research the media, advertising, retail and fast-moving consumer goods industries. Nielsen is an S&P 500 company and has operations in over 100 countries, covering more than 90 percent of the world’s population.
GroupM is a global media investment management company serving as the parent to the
world’s largest advertising firm, WPP, which has its advertising arm portfolios, including Mindshare, MediaCom, Wavemaker, Essence and m/SIX.