Flying its business mojo ‘Makes Brands Matter’ the New York-based agency said they are continuing their “Next Chapter” transformation journey, as the company introduced a new organizational structure and brand identity.
“Ogilvy’s plans to respond to these changing dynamics will re-inject the vision, values, and ways of thinking about brands that David Ogilvy built the agency on, reaffirming what Ogilvy stands for and believes in – that brands matter now more than ever,” the statement said.
It will also unify various company sub-brands and specialty brands under a single group with a common identity, positioning, client service model. Most importantly, the profit and loss (P&L) statement will be unified.
OgilivyOne is a customer engagement agency offering a mix of creativity as well as data-driven customer engagement solutions. Meanwhile, Ogilvy & Mather offers marketing and advertising agency and advertising, marketing and Ogilvy Public Relations provides public relations agency services.
“Our creativity is the foundation of Ogilvy’s global network and the most powerful competitive advantage that we have,” Tham Khai Meng, Chief Creative Officer at the Ogilvy Group said in the same statement.
“We are building on the creative heritage of David Ogilvy to fuel our future.”
Ogilvy is an award-winning integrated creative network serving various clients including companies that make it to the Fortune Global 500. It has local businesses across 83 countries and supported with more than 120 offices.
The group offers six core businesses: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.